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Product Design, UX & Digital Experience
Interaction Design & Experience Optimization

Interaction Design & Experience Optimization

Product Design, UX & Digital Experience

Interaction Design & Experience Optimization

Interaction Design & Experience Optimization explains how to make digital products feel responsive, clear and easy to use. It covers feedback, navigation patterns and reducing mental effort for users. Higher levels move on to micro-interactions, motion, behavioural design, experimentation and using analytics to measure and steadily improve the experience people have.

Levels: 4
Starting from: 220 credits

Choose a level

Each level is unlocked on its own

Level 1 / 4

Beginner

220 credits

What you will study: Interaction design principles, affordances and signifiers, feedback and system status, navigation patterns, consistency, cognitive load and common mistakes that make interfaces feel hard to use. Everyday interfaces illustrate what works well and what does not.
Who it is for: For people starting out in design or front-end work who want interfaces that respond clearly to every action and never leave users confused. No previous design experience is required.
What you will be able to do: You can explain why an interaction feels clear or confusing, apply basic interaction principles and design navigation that helps users find what they need. Your designs will feel more predictable and easier to use.

Level 2 / 4

Intermediate

420 credits

What you will study: Micro-interactions, purposeful animation and timing, loading, empty and error states, form interactions, inline validation, gestures on touch devices and respecting reduced-motion preferences. Examples show when motion helps understanding and when it distracts.
Who it is for: For designers and developers who understand the basics and want to add polish through small interactions, motion and helpful system states. It adds care and polish to working interfaces.
What you will be able to do: You can design micro-interactions and motion that support understanding, create helpful loading and error states and make forms easier and quicker to complete. Your products will feel smoother and more considerate to use.

Level 3 / 4

Advanced

720 credits

What you will study: Behavioural design principles, ethical persuasion and dark patterns to avoid, conversion funnels, perceived performance, accessible interactive components, keyboard and screen reader behaviour. Examples compare helpful nudges with patterns that damage user trust.
Who it is for: For experienced designers who want to shape behaviour thoughtfully, improve conversion paths and make interactive experiences feel fast and inclusive. It balances business goals with respect for users.
What you will be able to do: You can improve key user journeys ethically, reduce friction in conversion paths and build interactions that feel fast and work well for people using assistive technology. More people will complete key tasks without frustration.

Level 4 / 4

Expert

1,020 credits

What you will study: Product analytics, defining experience metrics, A/B and multivariate testing, experiment design and statistical confidence, prioritising improvements and building a culture of continuous experimentation. Worked examples walk through complete experiments from idea to decision.
Who it is for: For senior designers and product teams who treat experience improvement as an ongoing, evidence-led practice rather than a one-off redesign project. It suits teams responsible for long-term product performance.
What you will be able to do: You can design sound experiments, interpret results responsibly and run a steady cycle of improvements that measurably raise engagement and user satisfaction. Improvements will be guided by evidence rather than taste.

Levels are paid for with credits. Access details are emailed to you, typically within 24 hours, and if nothing arrives after 72 hours, please contact us.

About This Learning Material

Interaction Design & Experience Optimization looks closely at the moments when people click, tap, scroll and wait. It is written for designers and developers who want interfaces that respond clearly, guide users confidently and improve over time based on evidence rather than opinion.

The Beginner level covers interaction principles, feedback, affordances, navigation patterns and managing cognitive load. Intermediate introduces micro-interactions, motion, loading states and error handling that keeps users oriented. Advanced focuses on behavioural design, conversion paths, accessibility of interactive elements and perceived performance. Expert looks at optimisation as an ongoing practice, covering analytics, A/B testing, experiment design and prioritising improvements that make a measurable difference to engagement and satisfaction.