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Product Design, UX & Digital Experience
Product Thinking & Digital Strategy

Product Thinking & Digital Strategy

Product Design, UX & Digital Experience

Product Thinking & Digital Strategy

Product Thinking & Digital Strategy explains how to decide what to build and why it matters. It covers customer problems, value propositions and discovery methods for testing ideas early. Higher levels move on to prioritisation, roadmaps, competitive positioning and the product lifecycle decisions that connect user needs with long-term business goals.

Levels: 4
Starting from: 185 credits

Choose a level

Each level is unlocked on its own

Level 1 / 4

Beginner

185 credits

What you will study: What product thinking means, customer problems versus solutions, jobs to be done, simple discovery methods, problem validation and writing a clear, focused value proposition. Short case examples show good and weak problem statements side by side.
Who it is for: For anyone involved in building digital products who wants to understand how to find real customer problems before spending time and money on solutions. No product management background is needed.
What you will be able to do: You can frame a product idea around a real customer problem, test whether that problem matters and describe the value your product offers in one clear statement. Fewer ideas will be built without clear evidence behind them.

Level 2 / 4

Intermediate

385 credits

What you will study: Prioritisation frameworks, defining success metrics, north star and supporting measures, outcome-based roadmaps, balancing stakeholder requests and communicating trade-offs clearly to teams. Worked examples apply each framework to the same product for easy comparison.
Who it is for: For learners who can identify customer problems and now need to decide what to build first and how to tell whether it is actually working. It turns insight into clear plans and priorities.
What you will be able to do: You can prioritise a backlog of ideas with a clear rationale, set measurable goals and build a roadmap focused on outcomes rather than a list of features. Stakeholders will understand why each choice was made.

Level 3 / 4

Advanced

685 credits

What you will study: Competitive analysis, market positioning, pricing and packaging considerations, product lifecycle stages, growth levers, retention analysis and deciding when to invest, maintain or retire features. Examples cover products at several different stages of growth.
Who it is for: For product managers and designers responsible for a live product who must position it in a competitive market and guide it through growth and maturity. It focuses on products already in customers' hands.
What you will be able to do: You can position a product clearly against competitors, choose growth strategies suited to its lifecycle stage and make evidence-based decisions about where to invest. Your product will have a clearer place in its market.

Level 4 / 4

Expert

985 credits

What you will study: Portfolio strategy, aligning product vision with company goals, investment and resource trade-offs, digital transformation planning, product operating models and leading product culture across teams. Scenarios explore difficult choices between competing priorities.
Who it is for: For senior product leaders who manage several products and must align them with company vision while guiding teams through digital change. It takes the widest, company-level view of products.
What you will be able to do: You can shape a coherent product portfolio, justify investment decisions to leadership and guide teams through long-term digital transformation with a clear direction. Products across the company will pull in the same direction.

Levels are paid for with credits. Access details are emailed to you, typically within 24 hours, and if nothing arrives after 72 hours, please contact us.

About This Learning Material

Product Thinking & Digital Strategy helps you look at digital products the way experienced product teams do, balancing what customers need, what the business wants and what can realistically be built. It suits product managers, designers, founders and anyone who shapes product direction.

The Beginner level introduces product discovery, customer problem validation and writing a clear value proposition. Intermediate covers prioritisation frameworks, success metrics and turning goals into an outcome-focused roadmap. Advanced focuses on competitive analysis, positioning, pricing considerations and managing a product through growth and maturity. Expert looks at portfolio strategy, aligning several products with company vision, making investment trade-offs and guiding teams through long-term digital transformation.