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Product Design, UX & Digital Experience
UX Design Foundations & User Research

UX Design Foundations & User Research

Product Design, UX & Digital Experience

UX Design Foundations & User Research

UX Design Foundations & User Research explains how to design digital products around real people rather than assumptions. It covers usability principles, accessibility, research planning, interviews and surveys. Higher levels show how to build personas and journey maps, run usability tests and turn research findings into clear, well-supported design decisions that improve products.

Levels: 4
Starting from: 205 credits

Choose a level

Each level is unlocked on its own

Level 1 / 4

Beginner

205 credits

What you will study: What UX means, usability principles, mental models, common design heuristics, accessibility basics, how people scan and read screens and the difference between UX and UI. Familiar apps and websites are used as examples throughout.
Who it is for: For people new to design, product work or development who want to understand what makes a digital product easy, pleasant and accessible to use. No design experience is needed to begin.
What you will be able to do: You can explain core UX principles, spot common usability problems in websites and apps and suggest simple improvements based on how people actually behave. You will start to see everyday products through a user's eyes.

Level 2 / 4

Intermediate

405 credits

What you will study: Setting research goals, choosing methods, recruiting participants, writing interview guides, running interviews and surveys, taking useful notes and avoiding leading or biased questions. Sample guides and question lists make each method easy to try.
Who it is for: For learners who understand UX basics and want to gather real evidence about users instead of relying on assumptions or personal opinion. It turns curiosity about users into structured evidence.
What you will be able to do: You can plan a small research study, conduct fair interviews and surveys and collect insights about users that are reliable enough to inform design decisions. Your design discussions will rest on facts rather than opinions.

Level 3 / 4

Advanced

705 credits

What you will study: Affinity mapping, building personas and journey maps, writing problem statements, usability test planning, moderated and unmoderated testing, severity ratings and sharing findings with stakeholders. Worked examples show each artefact developing from raw research notes.
Who it is for: For designers and researchers who collect data and now want to turn it into clear artefacts and test whether their designs really work for users. It connects research findings directly to design work.
What you will be able to do: You can synthesise research into personas and journey maps, run usability tests and present prioritised findings that teams can act on straight away. Teams will understand clearly what to fix first.

Level 4 / 4

Expert

1,005 credits

What you will study: Research operations, building a research repository, continuous discovery habits, mixed-method studies, linking UX metrics to business goals, persuasive storytelling and growing research maturity across teams. Examples show how mature research teams operate day to day.
Who it is for: For senior designers, research leads and product managers who want research to shape strategy and become a regular part of how the organisation works. It suits people shaping how research works across teams.
What you will be able to do: You can embed research into a team's ongoing process, connect user evidence to product and business outcomes and influence decisions at a strategic level. Research will become a trusted input for every major decision.

Levels are paid for with credits. Access details are emailed to you, typically within 24 hours, and if nothing arrives after 72 hours, please contact us.

About This Learning Material

UX Design Foundations & User Research shows how good design starts with understanding the people who will use a product. It suits new designers, product managers and developers who want a structured way to learn what users need before deciding what to build.

The Beginner level introduces usability, accessibility and the basics of human behaviour in digital environments. Intermediate covers planning research, writing interview questions, running surveys and choosing between qualitative and quantitative methods. Advanced focuses on synthesising findings into personas, journey maps and problem statements, and on planning and running usability tests. Expert looks at building research into a team's regular process, presenting insights persuasively and linking user evidence to measurable product and business outcomes.